THE VALUE OF DELIVERING FOOD ORDERS USING DIGITAL PLATFORM

The gross transaction value of food orders via digital platforms in Indonesia in 2022 will reach USD 4.5 billion or the equivalent of IDR 70 trillion. The Momentum Works research institute released this data in 2022. This transaction contributed 27.6 percent of total digital food orders in Southeast Asian countries. Workers working in online transportation are estimated to reach around 4.6 million people.

ARPI noted that in 2023 the gross value of food orders via digital platforms dominated by 3 large fast food delivery players who pay less attention to the cold chain will decrease by around 7 percent, and this delivery market opportunity is being exploited by new service providers (start-ups) that provide services. cold delivery. The gross value of cold delivery by order business to business reach around IDR 15.7 trillion, and via digital online, business to customer, reach IDR 1.03 trillion.

With the ability to improve the quality of refrigerated package delivery services due to intense glibal competition and to meet consumer demand, these services will increase significantly.