FROZEN FOOD TETAP BERGAIRAH DAN DIPROYEKSIKAN TUM BUH POSITIF SIGNIFIKAN
Pertumbuhan ekonomi Indonesia di kuartal 3 yang terjaga solid di kisaran 5,2% menunjukkan daya beli masyarakat dan konsumsi rumah tangga masih menjadi penopang utama perekonomian,
Prospek industri frozen food ke depan diproyeksikan sangat positif, namun lansekap persaingannya bergeser dari sekedar persaingan skala produksi menuju persaingan kepatuhan regulasi, keandalan rantai dingin (cold chain), dan keamanan pangan.
Trens pasar dan peluang bisnis sangat berprospek karena adanya perubahan gaya hidup generasi saat ini dan konsumsi urban yang menginginkan produk yang praktis, tahan lama, dan memiliki porsi terukur (ready-to-eat atau ready-to-cook). Selain itu, ekspansi ritel modern mulai berskala menengah dan besar, dan ekspansi e-commerce. Untuk menyikapi hal tersebut, diversifikasi dan innovasi produk akan menjadi kunci bisnis dalam persaingan saat ini.
Seperti telah disebut diatas, pemerintah menyesuaikan regulasi dan kepatuhan usaha, yang diantaranya berisikan: 1. Klasifikasi Perizinan Edar (BPOM), 2. Mandatory Sertifikasi Halal di tahun 2028, dan 3. Standar Logistik Rantai Dingin dan Kemasan.
Hal tersebut diatas terinformasi dari kegiatan ekspo Krista Interfood 2026 pada tanggal 4-7 November di Gedung Convex NICE PIK, Jakarta. Seluruh hall yang dipadati oleh eksibitor dan pengunjung yang bergerak di industry makakan dan minuman ini, juga didukung oleh eksibitor lainnya yang bergerak di industri rantai dingin (pengiriman dan penyimpanan, serta peralatan pendingin yang dibutuhkan). Diantaranya Ekspedingin (penyimpanan dan pengiriman), AntarEs (pengiriman last mile), Sun Cargo Shipping (pengiriman antar pulau yang mengikuti kepatuhan kargo dingin kapal), teknologi EV hasil Kerjasama Hwasung Thermo dengan karoseri Mikrolette dan EV Foton, teknologi PCM hasil Kerjasama EST, Cold Space dan karoseri Delima Mandiri, peralatan chess freezer yang diback up oleh pemdingin ramah lingkungan dari Gununges Indonesia. Beberapa manufaktur panel insulasi juga terlihat di ajang ekspo ini. Beberapa pendunkung lainnya dari anggota ARPI juga memeriahkan ekspo ini.
Sementara itu, pada tanggal 16-20 November, bertempat di Gedung Graha Mandiri, ARPI bekerjasama dengan BSN dan IDSurvey (grup), akan menyelenggarakan Plenary Meeting ISO/TC 315 Cold Chain Logistics. ARPI yang dipercaya sebagai host acara ini, telah didukung penuh dengan beberapa supporter dari anggota potensial. ARPI sendiri (Ketua Umum) telah dipercaya memimpin Komite Teknis 55-02 tentang Logistik Dingan Rantai Pasok dan Distribusi, telah mencipatakan beberapa SNI seperti last mile delivery, middle mile delivery, traceability pengiriman makanan sensitive temperature, persyaratan reefer box untuk truk berpendingin, kompetensi personal untuk pengiriman dingin, serta kerjasama dengan Komite Teknis lainnya, seperti untuk panel insulasi PIR, resi Gudang untuk produk perikanan, Gudang berteknologi CA untuk sayuran dan buah. Didalam kesempatan penyelenggaraan ISO meeting ini, ARPI via Komite Teknis 55-02 akan mengusung topik tentang Rekomendasi & Persyaratan Pengiriman antar pulau untuk produk sensitive temperature.
FROZEN FOOD SECTOR REMAINS VIBRANT WITH PROJECTIONS FOR SIGNIFICANT POSITIVE GROWTH
Indonesia’s economic growth in the third quarter, which remained solid at around 5.2%, indicates that public purchasing power and household consumption continue to be the primary pillars of the economy.
The outlook for the frozen food industry is highly positive; however, the competitive landscape is shifting—moving beyond mere production-scale rivalry toward competition centered on regulatory compliance, the reliability of cold chain logistics, and food safety.
Market trends and business opportunities are particularly promising, driven by lifestyle changes among the current generation and urban consumption patterns that favor practical, long-lasting, and portion-controlled products (such as ready-to-eat or ready-to-cook items). Furthermore, the expansion of medium-to-large-scale modern retail and the growth of e-commerce are contributing to this momentum. To navigate this environment, product diversification and innovation will be the keys to business success.
As previously mentioned, the government is adjusting regulations and business compliance requirements, which include: 1. Product registration and distribution licensing (via BPOM), 2. Mandatory Halal certification by 2028, and 3. Standards for cold chain logistics and packaging.
This information emerged during the Krista Interfood 2026 expo, held from November 4–7 at the NICE PIK Convex building in Jakarta. The venue was packed with exhibitors and visitors from the food and beverage industry, alongside companies specializing in the cold chain sector—covering transport, storage, and essential refrigeration equipment. Notable participants included Ekspedingin (storage and transport), AntarEs (last-mile delivery), and Sun Cargo Shipping (inter-island shipping compliant with cold-chain cargo requirements). Also featured were EV technologies developed through collaborations—such as Hwasung Thermo’s partnership with vehicle body builder Mikrolette and EV manufacturer Foton, and a joint initiative by EST, Cold Space, and body builder Delima Mandiri—as well as chest freezers equipped with eco-friendly cooling systems provided by Gununges Indonesia. Several manufacturers of insulation panels were also present, joined by various other members of the Indonesian Cold Chain Association (ARPI). Meanwhile, from November 16–20, ARPI—in collaboration with the National Standardization Agency of Indonesia (BSN) and the IDSurvey group—will host the ISO/TC 315 Cold Chain Logistics Plenary Meeting at the Graha Mandiri building. ARPI, entrusted as the host, has received full support from several of its key members. Furthermore, ARPI’s General Chairperson has been appointed to lead Technical Committee 55-02 on Cold Chain Logistics and Distribution. Under this leadership, the association has developed several Indonesian National Standards (SNI) covering areas such as last-mile and middle-mile delivery, the traceability of temperature-sensitive food shipments, requirements for refrigerated truck boxes, and personnel competency standards for cold-chain logistics. ARPI has also collaborated with other technical committees on standards for PIR insulation panels, warehouse receipts for fishery products, and Controlled Atmosphere (CA) storage facilities for fruits and vegetables. During this ISO meeting, ARPI—through Technical Committee 55-02—will present a topic concerning recommendations and requirements for inter-island shipping of temperature-sensitive products.
